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Soroush is the CEO at Novarc Technologies. Previously, he was a Product Manager at Autopro Automation, managing industrial automation projects for oil and gas and mining companies. Prior to this, he was a project engineer at Kruger Products, designing, developing and implementing automated systems for paper machines and converting lines. Before Kruger, Soroush founded and lead a startup technology company creating a novel SaaS CRM platform and also helped as development associate for a National Investment Banking Conference. Soroush holds an MBA in Strategy and Finance from University of British Columbia and has passed all three levels of the CFA program. He holds a Master of Applied Science in electrical engineering from University of British Columbia and a bachelor of science in electrical engineering from Sharif University of Technology.